Ep. 29: Bootstrapped Brand Building with Patrick Campbell of ProfitWell
SaaS Marketing Insights Episode 29: Patrick Campbell, ProfitWell
Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now investing heavily in brand building and content marketing. In this episode Patrick reveals their thinking behind this approach.
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Episode 29 Transcript